Softwarebay

Brand identity for a software house

Logo, colour palette, typography and a set of templates for print, social media and phone wallpapers, delivered as a complete brand identity for a software house.

Services:
Branding
Graphic Design
Softwarebay poster series in three colourways

Overview

Softwarebay is a software house that needed a visual identity before going to market: a logo it could put on everything, and rules so that every next piece would look like it belonged.

Goal

Create a brand identity for the software house: design the logo and build samples of company materials around it, from letters and posters to social posts.

Logo & colour palette

Softwarebay logo mark
Softwarebay colour swatchesSoftwarebay wordmark on the palette colours
Softwarebay brand book spread with typography and colour
Softwarebay stationery
Softwarebay social media templates
Softwarebay phone wallpapers

Result

We designed a modern logo in line with the client's needs and built the full identity on top of it: a gradient palette, Lexend Exa as the typeface, a brand book, stationery, poster and social-media templates and a set of phone wallpapers.

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