FlowIn
mobile app for tracking personal finances
A personal finance app for budgeting, tracking spending and working towards long-term financial goals.
Services:
UI/UX Design
Branding
Goal
To provide users with a convenient, reliable, and intelligent tool for daily personal finance management, encouraging healthier financial habits and long-term financial stability.
Design Process
1
Onboarding
Discovery & Analysis
2
UX Phase
Concept Development & Structure Planning
3
UI Design
Visual Design & Detailing
4
Prototype
Validation & Testing
Problem & Solution
Overcomplicated interfaces turn users away
A clean, intuitive interface that simplifies financial tracking for everyone
Lack of financial goals and planning
Users can set and track personal financial goals like saving, debt repayment, or large purchases
People struggle to create and stick to a budget
Intuitive budgeting tool with smart spending limits and alerts
Personal finance feels confusing and overwhelming
Minimal, user-friendly interface for non-financial users
No clear overview of personal financial status
A single dashboard showing balance, expenses, goals, debts, and subscriptions
It's hard to build consistent financial habits
Push notifications, reminders, and daily/weekly financial insights
Result
We created the UI for FlowIn, a mobile app that gives people control over their finances: from day-to-day budgeting to long-term financial goals. Clear visualisations, spending analytics and automated expense tracking mean the decisions are made with the numbers in front of you.
